Saturday, June 17, 2006

Nintendo Wii


這款較血腥的遊戲任天堂很少出,或許必須迎合市場需求吧。任天堂新一款的遊戲機和Sony及Microsoft最大不同之處是人機介面的操控裝置,聽說很容易上手,因為打網球的遊戲,你就得拿著遙控器揮拍,釣魚的遊戲,你得拿著它甩桿,遙控器可以感知人體動作,任天堂立志降低玩遊戲的門檻,號稱要老少通吃。這是任天堂的藍海策略,很有意思。

The bloody game is not Nintendo's usual style. Maybe Nintendo has to compromise with the game market. The greatest difference of Nintendo's console to that of Sony and Microsoft is the remote, the interface between the user and the console could sense the motion of the user. Therefore, if you play a tennis game, you have to swing the remote as a rocket. In a fishing game, you have to swing it as a fishing rod. Nintendo's ambition is to lower the barrier of playing a video game for everyone from young to old. This is the blue ocean strategy of Nintendo, and it is fun.